How to start profitable tshirt business in India

How to start tshirt business in India updated in 2022

Please be informed that this social article is written to educate people who wish to start things from scratch so point to detail with simplicity is kept as the main agenda & communicated. I got you covered with details & information that you exactly need to start your online t-shirts business.

Spend the next 10 minutes, Read the holy blog about starting a t-shirt business.

Passion, Patience & perseverance.
It’s all it takes for you to become a successful & unstoppable “TSHIRTPRENEUR”

What you want to know is. Tshirts Market Growth is very exponential in the coming years.

If you come up with the right market fit & target the segment aggressively. You gain !!!

Tshirt-market-data

Tshirt business in India:

  1. GST Registration with documents required

  2. Smart Registration for your startup

  3. Website & Tools & Technologies

  4. Intellectual property rights for your startup & Trademark

  5. Marketplaces to sell your brand T-shirt

  6. Volumetric weight vs Parcel weight: It’s very important

  7. Knowledge about t-shirt design & quality & printing types.

  8. Investments & Cost Analysis for your T-shirt business

  9. GST Billing for your state and other states, Input Tax Credit with IGST, CGST & SGST

  10. Invoice formats free download

  11. How to process CASH ON DELIVERY(COD) orders wisely without revenue loss?

  12. Smart ways to build your brand & Internet marketing tips


The fastest way to leap & surge in the fashion industry & take on powerful ones is best possible only online.

Being online is all about ads & the right products, Because the more exact your target segment you are able to figure out, the more gold mine you hit.

But,

THE COMPETITION IS REALLY REALLY TOUGH

I MEAN TO FIGURE OUT THE MARKETING CAMPAIGN THAT REALLY WORKS & OPTIMISING THE OVERALL COST TO HOLD THE STRONG BOTTOM LINE

If you are going to run an online store,
It is not the hiring or manufacturing or paying a dropshipping vendor or real estate that is going to cost big chunks of expenditure,
The marketing cost is!!! The fact is “No Online Marketing, No sales – Please be informed: Customers are not going to come to your doors “

But, Being online is a superpower.

There is always a big pie for everyone in an online business if you set things correctly.
In the read, i will help you to understand a little for you to gear up to take the surge.ICS

LIGHTS & SWITCHES:

HOW DO I DO GST REGISTRATION?

Take registration with GST for one main reason at least when you start “INPUT TAX CREDIT”
For a startup, It’s all about frugality & a thrifty mindset. Save where it has to be saved. Spend where it has to be spent.

Say you manufacture your tshirts with Tshirt manfuacturers in tirupur, Your billing is done at 12% GST from Jan 22.
Lets assume you manufacture goods worth 3 Lakhs INR. You eventually pay 36000 rs as GST. Which you will get it has a refund when you sell it to your customer.

Do GST, have better accountability for your business.

What is Class 3 Digital Signature?:

In case if you didn’t know about the digital signature. It is a small USB pen drive device that will have your identity. With Digital Signature, You can sign, authenticate, or approve any document digitally.

Ensure you have subscribed to Class 3 digital signature as it is now practically needed for GST returns & other government processes.

You can get it here https://www.emudhradigital.com/allproducts.php

So, get to your Chartered Accountant.
Register yourself under GST to do your online tshirt selling legally.

The registration cost would be costing from Rs 2500 to Rs 20000 depending upon the type of registration ( Proprietorship, Partnership, One Person Company, or Pvt Ltd) & the auditor.

What are the Documents Required for GST Registration:

– PAN Card of the Business or Applicant
– Identity and Address Proof of Directors or Partners or Proprietor
– Business Registration Document
– Address Proof for Place of Business
– Bank Account Proof
– Digital Signature Class-3

HOW CAN I DO SIMPLE REGISTRATION?

Being in business is not that easy. You got to be frugal, thrifty & smart.
At the same time, Too much cost-cutting & lack of future-proof investments will lead to disaster.

WHY PROPRIETOR REGISTRATION IS BETTER TO START WITH?

Don’t spend money in the start on anything except your product & marketing.

Government registration is like your wardrobe, can be altered or replaced anytime you want
but the product & marketing is like your blood & skin.

1. You got to file separate IT returns for your company as well as personal IT

2. You have too much Pre-registration & Post Registration documentation & filing to be done like DIN, MOU & AOA & AGM & YOY Performance statements with the registrar of companies (ROC).

3. Pure cost involved maintaining all this.

For Every startup without a “VC’s War-Chest “, Even buying a single 1₹ pencil is a cost & every single penny matters 🙂

Whereas with a proprietorship registration,
The proprietorship has just one IT Return to be filed & No Separate PAN Card is needed.
Literally, No documentation except GST & IT returns.

Unless or until if you are going for equities or planning seed funding & Esops, Proprietor registration is a smart choice.
PRIVATE LIMITED tag or LLP tag doesn’t bring business, Only your top-notch service & products make the business.

More the turnover & margin.
More the bargaining power with your bank & investors.
So be frugal, avoid the dead cost, Be a hustler.

Decide whichever suits you.

WEBSITE, TOOLS & TECHNOLOGIES:

Before you do any sort of registration, Decide your “BRAND NAME”

Brand Name is your identity so think of an easily pronounceable name.
Immediately Check for the website domain name.

Also, find if there is any conflict with existing brands with the IPR website.
This part of gaining control over a name has to be taken seriously at the start which would avoid lot of unwanted litigation in the future.

Can my domain name & company name be different?

Yes, it can.
Domain Name registration is nothing to do with legal registration or the legal name of your business

You can operate your domain name and legal name with different names.
But your business transaction and filing of GST have to happen on your legal name of the business, not with the brand domain name.

Let’s take an example!
http://tirupurexportcompany.com is the web face of my business.
GST is filed under Ramsay Exports which is the legal face of the business.

WHAT IS INTELLECTUAL PROPERTY RIGHTS FOR YOUR STARTUP & TRADEMARK?

THIS IS IMPORTANT FOR BOTH ONLINE & OFFLINE.

How to check TRADEMARKS for your brand?
It is one way of protecting your brand’s unique identity to an extent.

You got to check with the Ministry of Commerce & Industry of India

there are various classes for different products. Want to check to click here
For apparels its Class 25

It can be done easily. Click on the link below.
https://ipindiaonline.gov.in/tmrpublicsearch/frmmain.aspx

  • Enter the name of your brand in the Wordmark Column
  • In the class column. Mention Class 25
  • Then search.
  • If there is a conflict then you need to change your name.
  • when you check for a brand name – Let say your aspiring brand name idea is “Fliptees” then you should start searching from the word “FLIP” in the words column. so you will find even the closest conflict.
  • Make sure that the name chosen is unique

Taking a trademark for your brand name would cost you Rs 6500 – Rs 8000

How can I build a website for my t-shirt business?

You don’t have to be a hardcore techie but a smart business person 🙂

As for traffic is concerned for businesses with no apps, This is what we have observed with the brands that we work with. The brands who ran ads as the marketing method

About “96%” of traffic to online stores comes via MOBILE PHONES.

All warm, cold, re-targets or repeat audiences put to count with data. Data measured via google analytics & webmaster collectively along with KPI’s in the ad platforms.

So, Make sure that for D2C (Direct to consumer) business online, Having a mobile responsive & well-optimized website will largely cut down bounce rate & improve CTR & conversions.

Should i use Woo-commerce for my e-commerce store? Why?:

It is part of WordPress. Help you build your E-commerce store with a one-time investment
Approximate cost of creating a woo-commerce store (20K to 1 Lakh )
Product upload & maintaining the website doesn’t require so much effort.
Kindly check on Bandwidth, Execution Time & memory size.
Try to pull all possible static and dynamic files to CDN as much as possible.
Update very frequently in order to protect & enhance Woocommece security.
Use security-enhancing plugins & update PHP regularly.

Should I use Shopify for my e-commerce store? Why?:

It’s like a CAKEWALK.
Easier to build without any technical or coding knowledge or minimal coding knowledge.

The approximate cost of creating a Shopify e-commerce store would be 300 USD
The tentative annual cost of subscription including required apps would be another 500 USD
You get all the app that can make your work easier. Yearly Collective cost is notably higher.
Shopify is a wise choice for people who wants their e-commerce store maintained hassle-free
It is extremely secure that the backend is completely controlled by SHOPIFY

Apps to use in shopify:
Thirdwatch
Kiwi Size Chart
Advanced Cash On Delivery

Shipping Aggregators:
ShipRocket
ClickPost
Pickrr
Shyplite

or

Fire UP!
HIRE A MACHO TEAM
Play with JS, UI, UX, CDN’s & Modules. It’s Fun! 🙂

What are the other design tools I need to refer to?

1. CANVA
2. ADOBE SPARK
3. EASIL
4. PICMONKEY

there are lot of tools to design templates. These are some of the useful ones.

Add Payment Gateway (Applicable only for your own website):

RAZORPAY
CASH-FREE
PAYTM

THE INVESTMENTS & GO TO ACTION PLAN:

INVEST IN AN OFFLINE MODEL:

Just like every other Dukaan and be profitable & hit breakeven faster & live with limited potential & market size.

INVEST ON PRODUCT & DO THE MARKET PLACE:

Let’s buy from a trader & get to Flipkart, myntra, amazon, meesho, etc… & do the magic. Your grandpa does it. Your grandma does it. Everyone does it. Follow Guidelines & it’s done.

INVESTMENTS & COST ANALYSIS FOR YOUR TSHIRT BUSINESS
Below mentioned data is a complete simulation.

Product cost would vary from time to time depending on the marketing conditions.
A good quality graphic round neck T-shirts for bulk orders at Rs 160 + 5% GST = Rs 168

Please note that Tax that you pay to the manufacturer will be refunded as “Refer – Input Tax Credit” to you when you make a sale and file GST.

Now you are uploading the products to the marketplace and have priced the product.
Now comes the commission in the marketplace

Selling price: 499.00
Commission at the marketplace (15 to 20% )
Let’s assume 20%: 99.8 would be the commission to be paid to the marketplace.

Apart from these,
you will have a closing fee or marketplace fee of Rs 10
You will have a courier charge of Rs 45 (For regional or within the state will be less)

Commission and charges may vary from one marketplace to another.
Note: Now, GST Tax might vary the taxes you pay

Now, If you are selling in marketplaces:

Selling Price 499
Commission 20% to marketplace 99.8
Service Tax On Commission 17.964
Market Place Fee 10
Service Tax closing Fee 1.8
Courier Charge 45
Product Cost 168
Total sales tax to be paid after source tax cut 16.95
Total Cost 359.514
Total Profit Per Tshirt 139.486
Tax already Paid on the product at source 8
Tax to be paid on the selling price 24.95

MARKET-PLACE LINKS:

Below mentioned are direct access to a few worthy T-shirt marketplaces to mention.

MANAGE MULTIPLE MARKET PLACE:

Managing Multiple Market Place with below software as a service products.

http://www.unicommerce.com/
http://browntape.com/
http://www.zaayega.com


Non-Refundable Commissions:
Marketplaces burn cash so they charge a healthy 15 to 20% commission, marketplace charges & service taxes on your selling price which is a one-way road that will not be refunded back to you even if the customer cancels or returns your product.

Hefty re-shipping charges:
Assume if your product is returned once or exchanged. You will be paying thrice the shipping cost to deliver the same product but your profit takes a hit.

LET’S TALK ABOUT INVESTMENTS & STARTING YOUR OWN BRAND ONLINE:

Start an online store & explore a whole lot of new world of opportunities.

Greed is a very powerful weapon in business & is completely ok to have in you in this beautiful world of business when you can see the future before your competitors see it.

Don’t have the fear. Google ate yahoo. Believe in yourself.

All thy enthu to start an online T-shirt brand came from recent valuations on T-shirt startups & awesome funding happening in the world of apparel & lifestyle brands.

But not all startups get to the level of attracting investors to join your journey.

Bootstrapping is good & becomes fruitful in the long run. In an online space, every player has their space.

LAUNCH MORE CATEGORIES:

Now,
when you start an online store, starting with limited categories will not be so successful as far as the startup brands that I have worked with.

In an online store, without running ads, Getting consumers is very challenging.

When we spend money on ads, making the best out is mandatory. For example, Let’s say if you try to sell printed t-shirts in your store & run ads for the same.

When the visitor lands for the money spent on ads, it always makes better sense to Cross-Sell or Upsell more products for the same amount of money that is being spent on ads.

This is what most tshirt startup brands miss out on & spendthrift on ads.

TEST WATERS ON POD (a) DROPSHIPPING:

If your investment is less than 5 to 10 Lakhs for the merchandise
Blindly, Choose only the dropshipping model.

Print on demand is a business model where you can sell merchandise without the hassle of managing inventory, fulfillment, or shipping just by connecting your online store to the drop shipping vendor.

Yes, I am a tshirt manufacturers in tirupur. Yet I say this.

Try out with Drop Shipping as a Business Model even though the profit you gonna get via the dropshipping business model is “BURNT PEANUTS:)”

Unlike western countries, India doesn’t experience customers willing to pay a premium for the merc you promote.

The customer mindset is more momentary & exposed to more options. Indian customers see more VFM factor than the intent of art itself.

with dropshipping model cost price is high and the selling price is not as premium as it looks. The cost price being high adding with marketing overheads will result in very skimmed bottom line.

Set your prices correct with POD Model, The best is to consider the 2 X Cost-price = Selling-price

Let’s assume the average cost for the printed tee including fulfillment & shipping : CP = ₹350.
The selling price for the same is ₹600 incl of taxes. To be exact ₹570.

Net margins % = 38%
Where all marketing costs & overheads are not added yet.

Limiting the Overhead & optimizing the marketing budget (Ads) is very crucial.

You get more categories viability & less hassle of dead stock risk. Figure out what works.

if you find any sign of breakeven traction with a dropshipping model, slowly migrate to an inventory model via T-shirt manufacturers.

Only where you can dream of making some good strong bottom line & eventually making a fortune.

So kindly know, T-shirt business works for people with an “Entrepreneurial Mindset” who are here for the long haul & have the strength to take on “Rough Seas Ahead”. Do not expect ROI like a day in day out bull market.

Figured out, Go On.

STORM THE MARKET & RULE THE GAME IN AN INVENTORY MODEL:

90% of the market is running behind printed t-shirts. There is a new world of fabric composition & construction that very few T-shirts startup brands explore.

Set your prices correct with Inventory Model, The best is to consider the 3 X Cost-price = Selling-price

Allocation of finances plays a major role in scaling the apparel business.

Basics in investment (in case if you don’t know):

EQUITY:
You dilute your shares, you raise funds at a certain valuation from angels, seeds & incubators then comes VC funds dilution upon dilution.

More control from investors in day-to-day activities & Pressure to raise more funding with bubbles unless you are dam profitable.

DEBT:
You take a loan kind of arrangement where you have to repay the investor with favorable conditions after “X” years.

Less control from investors & More risk to repay.

Rest all you can discover if you at all raise funds:)

DINESH BYTES:

Learn FB Ads (Ads Library, Ads, Ad sets, carousal, Ad-copy, Target segment, target group, affinity score, Competitor Research, CPA, CPC, ROAS & Go on….)

Analyze ROAS with COD. Check if your ROAS has brought quality leads.
Measuring KPIs & ROI are so important for the marketing spend on every single campaign even if it is optimized & shut even in one day.

Before blindly trusting the ad agency for executing campaigns, you should know at least above mentioned terms & how it works.
Simply paying the money to an agency will not bring fruitful numbers.

Validate ROAS Data
Different Niche! Different Results. Act sensibly!

Target age group & Target area is so much important to optimize your ad campaign.

STUDIO PHOTOSHOOT WORKS WONDERS: THINK LIKE LAYS:)

Invest! Invest! Invest! in a professional photographer for your products.

Without proper and stunning images. would someone or you even care to look at a product?

To make that extra sale, Invest & upload high-quality images with all details of the t-shirts.
Images with that minute details sell better.

TRENDING STYLE IN THE MARKET:

1. UNISEX – ROUND NECK PLAIN TEE
2. UNISEX – FULL SLEEVE PLAIN TEE
3. UNISEX – OVERSIZED TEE
4. WOMEN’S – CROP TOP
5. WOMEN’S – FULL DRESS
6. WOMEN’S – SCOOP NECK
7. UNISEX – POLO
8. UNISEX – SWEATSHIRT
9. UNISEX – HOODIES
10. BOTTOM CURVE TEE
11. TANKTOP & GYMWEAR
12. CUT & SEW
13. UNISEX V NECK
14. UNISEX HENLEY
15. UNISEX RAGLAN
16. TIE & DYE, ACID WASH, OIL WASH & CPD.
17. STAIN REPELLENT TEE, MINERAL WASH.

TRENDING FABRIC COMPOSITION

1. 100% COMBED COTTON
2. 100% PIMA COTTON
3. 80% COTTON & 20% POLYESTER
4. 65% COTTON & 35% POLYESTER
5. 52% COTTON & 48% POLYESTER
6. 100% POLYESTER
7. 100% MICROMODAL /MODAL
8. 100% TENCEL
9. BAMBOO COTTON
10. ORGANIC COTTON
11. REGENERATED COTTON
12. RECYCLED POLYESTER
13. RAYON / VISCOSE

Knowledge about t-shirts & the quality & Printing types:

Before I explain about the tshirt types & quality,

I will put an end to this misconception.

“Higher the t-shirt thickness is not equal to quality & lower the t-shirt thickness doesn’t mean less quality”

Quality of the tshirt – Tirupurexportcompany.com

Basics With T-shirts Quality:

You need to ensure, the T-shirts or any knitted merchandise, that you make, should not have any issues mentioned below so your product will sell better & will be liked by the customers.

– Shrinkage (T-shirts getting shrunk after wash affecting aesthetics)
– Fastness Issue (Color Lost from the fabric after wash)
– Cracks in Prints (A limited wear and twist stretch of the tshirt should not result in cracks of the print)
– Neps in the tshirts (lints or spun coming out of tshirts after multiple washes)
– Measurement ( this is a very sensitive category where you should be spending more importance)

In case if you want to discuss bulk orders.
Call RAMSAY EXPORTS at +91-96888 95559 or Click to Whatsapp.

Where do I get mockups & Templates for my T-shirts:

Two Very Important GOLD MINE links of Absolutely Free MOCKUPS for starters :
“Learn a little bit of photoshop before downloading mockups from the below links.”

https://inscribemag.com/free-t-shirt-mockups-psd/
https://graphicburger.com/mock-ups/


Rest of the mockup creator links below comes with a cost.

1.https://placeit.net/ You can also find more designs & designers.

Fiverr.com – Freelancer’s portal where can get your job at $5 approx Rs 350 per design.

99designs.com – You have professionals who can design you top notch designs

https://graphicriver.net/ – where you can buy cool designs for your tshirts

https://www.behance.net – Find some of the world’s creative people who make crazy out of the box designs.Envato Elements ” The coolest way to explore easy artworks”: You can also buy templates, font types and arts as Photoshop, AI, and other format files and alter designs according to your requirements and design intuition.

Visit https://elements.envato.com/

Tshirt Printing Types?

I have already covered an intensive customer-oriented article on types of tshirt printing in our blog.

Read here http://tirupurexportcompany.com/blog/t-shirt-printing-types-for-your-custom-t-shirts-tirupur/

CONNECT TO US FOR BULK ORDERS

Screen Printing:

About 90-95% of the t-shirt printing across the globe goes on screen printing. Famously called us “block printing”. If you have simple text or uncomplicated designs, You can printing any number of prints using screen printing.

If you really need a print quality that exists on the t-shirt till the t-shirt exists, Don’t look elsewhere. Screen printing is you only go.

We at Ramsay, provide screen printing services provide
High-quality Plastisol, nonpvc, pigment as standard.
We also have the pricier option for Thermo- chromic, photo-chromic, Hydro-chromic printing tech.

The Goods:
1. Budget-friendly printing & Cost-effective
2. Screen printing dyes are very durable
3. Less time for printing required than the DTG

The terribles:
1. Setting up time is higher to make screens
2. Not suitable for color having more than 8 colors in printing

Direct to Garment (DTG) Digital Printing:

DTG printing seemingly looks like an easy option but the printing quality is terrible many times when compared to screen printing. The cost involved in DTG printing is really unjustified to the amount of print quality. When DTG printing chosen with low passes, the print gets clumsy in few washes.

To achieve the same quality as screen printing,

DTG is at least 5X pricey than screen printing but logically target consumer will pay the same price

We never recommend this DTG printing for bulk orders.

The Goods:
1. Multicolor or gradient printing

The Terribles:
1. 5X costlier than screen printing
2. Print quality can never be compared to screen printing
3. Printing location is limited & less flexible than screen printing


Sublimation Printing:

Sublimation printing works very well on 100% Polyester and partially on polyester-rich cotton fabric. As it is a heated paper press technique, You cannot print a white color (Let’s say” white color text on the dark fabric)

We at Ramsay use sublimation printing for all corporate event t-shirts & Marathon Tshirts.

The Goods:
1. Cost-effective printing tech
2. Can be printing great on Polyester & partially on polyester rich cotton tees

The Terribles:
1. You cant print white color on dark garments

HEAT TRANSFER (a) VINYL Printing:

Heat transfer works on any fabric. Similar to sublimation printing. Your paper to fabric transfer vinyl and cut them as per your design and transfer it to the tshirts.

The Goods:
1. Cost-effective printing tech
2. can be printed any fabric type

The Terribles:
1. Result varies depending the stickers used.
2. Quality can never match the screen printing printed tees.

PRINTING LOCATIONS ON THE TSHIRT:

Also, read more about screen printing services offered by Tirupurexportcompany.com



WHY SHOULD YOU KNOW VOLUMETRIC WEIGHT FOR COURIER:

Know Volumetric weight on starting a tshirt business in india

Many aspirational newbie loose things here.
Paying a useless extra charge for the courier is a mindless thing to do.

Dimensional accuracy plays a crucial role with the shipping partners.

Know why.
Let’s say you got your brand ready for shipping.
You make a good quality attractive cardboard box without checking the measurement of it & you only check the total weight.
which leads to the scenario where you shell out your profits uselessly by paying extra for the courier partner.

whenever you calculate in all the shipping rate calculators, you will find only the total weight, not the volumetric weight.
But volumetric weight is important.

Watch this very carefully, The formula for volumetric weight:

let’s say I ship my products from Lovely Bengaluru:) to Delhi. I have my t-shirt and box put together weighing .450g.
I have assumed the charges for the courier is Rs 55 for .500 grams

But my box dimensions are 25CM LENGTH X 25CM WIDTH X 5CM HEIGHT.

Volumetric weight = (L in CM X W in CM X H in CM )/5000

Volumetric weight for my box = ( 25CM X 25CM X 5CM )/5000 = 0.625g

Now it clearly seems that my parcel total weight is .450g but volumetric weight is .625g
Courier partners will take whichever is higher. accordingly, charges will be levied.

Now I am shelling out ₹110 in place of ₹55.
This is because the courier partner will charge a price for 1 kg as the volumetric weight is .625g

So, Make sure that when you design your corrugated design box by keeping volumetric weight in your mind.
Your entire parcel weight and volumetric weight has to be lesser than .500g for courier charge of .500g slab to be applied.

For a single tshirt to be shipped: this might optimal calculation. But play with your numbers and choose what works for you.
make sure, you discuss with the account manager or aggregator for these details of calculating volumetric weight.

Take this with a pinch of salt wit Ads:

when you are building your brand. Ads are the only go.
Ads have both bad and good things.

On my experience of spendthrifts on Ads,
Ads will bring traction, customers. but as soon as you stop the ads,
Your sales figure will plunge. Get ready to accept it and spend wisely.

OH KNOW 🙁 !!! COD – CASH ON DELIVERY:

In a country like ours, Cash On Delivery works for e-commerce giants as they do have validation SOPs in place whether to provide COD for a particular customer or reject. & having their own logistics arm makes it less chaotic.

Few Customers in INDIA change their minds all of a sudden with less or no value to their earlier actions.

You will end up allocating manpower just to call & follow up with these mindless customers who place a COD order & don’t pick calls or just disappear.

COD might look like an attractive option if you run the show with huge margins but def not for a t-shirt startup if it might be an inventory model or drop-shipping model.

it’s better & wise to create & nurture a loyal fan base who can trust & opt for Prepaid Payment.
Logically prepaid order gets delivered faster than a COD order.

The puzzle is not many talks about COD Pain points. the few mindless COD customers who don’t realize that startups take immense care about their product in providing quality & offering consumers “A great value”

RTO means “Return to Origin”
if the courier partner couldn’t deliver your shipment for any reason to the customer.
They mark it RTO and the parcel comes back to the origin “Your pickup warehouse”

RTO is very painful. You will lose at the tentative Rs 150 on COD-RTO per shipment.
The amount of RTO in COD orders is comparatively very high than the amount of RTO in prepaid orders.

WHY COD might be a pain?.

Take it with the grind of salt if you are offering COD. Be very careful on offering COD.

SEE THE COST INVOLVED ON COD ORDER IF MARKED RTO.

Note: We had a verification SOP in place for COD orders. We verified twice before shipping a COD order.
We verified once via IVRS verification & the second time, we had a person in real to call & confirm,

HOW ARE WE ENCOUNTERING COD RTO MENACE?.

Considering the legal infrastructure of the startups, Most would be in the situation of pain when RTO happens for no reason & you cant do something about it aggressively.

I don’t say that this is a final mantra but it helped us to an extent to arrest the RTO’s on COD orders on our own retail channel & startup brands that we work with as well.

Keep this as a Layman’s KPI for COD orders:)

1. We have strong IVRS & follow-up Calls placed as a mandate.

2. We check for proper address or address-related information with Gmaps & make decisions for approval.

3. We have put compulsory verification of OTP up on placing COD Order.

4. We provide less preference or cancel the COD orders placed from a village or interior parts unless we find it logistically acceptable with SOP’s.

5. We tend to verify the similarities with the email id and name provided.

6. We tend to verify the authenticity of the phone number via True caller.

7. We make sure that manual calls & WhatsApp order verification are placed if we find the above checkpoints unsatisfactory.

& Finally, we process COD orders with the above criteria & we get less than 10% RTO.

At times,
Considering the unavoidable understandable situation of the customer & providing flexibility to the genuine customer, is important for customer delight.
“Good Leads should be never wasted”

This works! but there are also chances where you might lose few worthy customers.
Choose what’s wise for yourself.

WHY YOU SHOULD KNOW THE SHOPIFY APP “THIRDWATCH” & THIRDWATCH KILLS THE FAKE COD ORDERS:

Check More : https://www.thirdwatch.ai/

Thirdwatch is the kind of community that every Shopify website that provides COD to their customers, has to join.
Thirdwatch being an artificial intelligence-oriented program & app we have installed on our website to analyze fake COD orders.

How it notifies:

As shown below, for every order it analyses the existing data that use the same or various shipment platforms & unify the data to predict the chances for delivery for COD order & reduce RTO.

It also helps you indirectly optimize the marketing campaign.
You can analyze insights on a daily basis to understand how well the ad campaigns generate results & quality leads.

You can also have an upper hand in holding the collar of “AD-Expert Team” if there are more low-quality leads being generated for the said ad-spending.
By using thirdwatch, Providing false ROAS data can never happen.

This is how thirdwatch detects & reports fradulent orders on your shopify admin panel.


RETURNS & REFUNDS POLICY FOR PREPAID ORDERS:

Be extremely customer-friendly. Show them that their payments are protected.
When you are in the service industry with loyal customers, it is beautiful to address their concerns with so much courtesy & content. Fortunes are built only this way, not with loads of marketing money.

Providing return pickup at the doorstep is mandatory

The refund policy should not provide any panic to the customer.
Offer refunds to customers on their original mode of payment.

VALID CRUSHED-BITS :

HOW DO I DO ONLINE MARKETING FOR TSHIRTS?

1. If you are a B2C Company. You got to be in INSTAGRAM

2. Social Media – Giveaways works like magic.

3. Engage with social influencers

4. USER GENERATED CONTENT – Increase BRAND IMAGE – Ask big influencers to write about your brand & T-shirts.

5. They are a ton of chaps and rookies – Youtube Marketing – bring that additive wow factor

6. B2C Business Ask for a testimonial. Brands like MARCHTEE & NORTHMIST & Others earn trust (WOM – Word of mouth)

7. PR AGENCIES – Even in 2050 it works – Gains traffic – healthy for your brand.

8. Don’t Spendthrift – Fix a spending budget – Promote via Ads.

9. Pinterest is evergreen, a great linker, and a traffic generator across the globe. Know PINTEREST LENS

10. Write blogs for the consumers – Say it sharp & clear. Don’t be a wordsmith. Steve Jobs spoke “Simple English”

11. The main thing is to provide your Name of the company, address, phone number clearly accessible to the visitor. (NAP Factor on conversions)

12. Learn Remarketing

13. Get Visual. Learn to know the emotion of spendthrifts. ” Buy 1 at 599 & Buy 2 at 699″

14. AI-powered chatbots sorting the basics queries & Business Automation Plays a key role to bring confidence.

15. Focus on Customer Retention – Get Loyalty Programs by offering personalized coupons & targeting.

16. Responsible consumerism is bound like never before as part of promotion and CSR – Find smart ways.

17. Integrate Push Notifications ( its annoying but every business is concerned about doing it) & Whatsapp marketing

18. Consumers Want Transparency and want to be aware of what they pay for. before shelling that cents. Make it Clear & Clear.

19. Capture emails and start munching personalize campaigns based on their buying patterns. Personalized has a higher CTR.Don’t do a crude mail merge. it’s one of the big jokes in 2021 email marketing comparing opening rates of Indian Email User.

Ok chalo take it!. Use Klaviyo, Omnisend, Mailchimp, or privy whichever suits you for email marketing. but be sensible.

20. Last but not least. B2C is always & all about how did you make a “Feel Good Factor & Value” on a purchase.
Relate that Vodka shot spree of the crowd behind value marketing in recent times of “MARCH TEE”

21. Know about Facebook Pixel
Know about Facebook ads
Know to Target audiences

The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

For more information of tshirts:

T shirt printing types for your custom t shirts – Tirupur
4 Legal tips to start your tshirt business in India

How should I tax my t-shirts in GST?

Before knowing about how to tax for the t-shirts.

HSN CODE FOR TSHIRTS: 6109

610910 T shirts, singlets and other vests, of cotton, knit
610900 Garments
610990 T shirts, singlets etc, of material nes, knit

HSN CODE FOR SWEATSHIRTS & PULLOVERS: 6110

611090 Pullovers, cardigans etc of material nes knit
611010 Pullovers, cardigans etc of wool or hair, knit
611030 Pullovers, cardigans etc of manmade fibres, knit
611012 Jerseys, pullovers, cardigans, waist coats and sim. arts., knitted or crochet …
611020 Pullovers, cardigans etc of cotton, knit
611019 Jerseys, pullovers, cardigans, waist coats and sim. arts., knitted or crochet …
611011 Jerseys, pullovers, cardigans, waist coats and sim. arts., knitted or crochet …

DONT BELIEVE in less than 40 lakhs turnover, “GST not required cliche”
You are losing money on INPUT TAX CREDIT for no reason.

SUBSCRIBE TO GST BUT FILE RETURNS PROPERLY EVERY MONTH.
It is always good to register your firm under GST as it will directly impact your bargaining power with banks during loans.

ITC – INPUT TAX CREDIT
Tax paid by you to the manufacturer will be rebated while you file the purchase bill in GST

There are two slabs.

Slab 1: Garments sold less than Rs 999 Garment will incur 5% GST
Slab 2: Garments sold more than Rs 1000 and higher will attract 12% GST

How should I tax my customers?

Let’s say. As tshirts manufacturers in tirupur.

If I sell t-shirts to buyers “Inside Tamilnadu“, I will have to use CGST 2.5% and SGST 2.5% and pay a total of 5% GST.

To Download, Invoice Format Click Here ( Selling inside your respective state)

Let’s say If I sell t-shirts to buyers “Outside Tamilnadu“, let’s say I manufacture custom tees to ship it to Mumbai or Delhi or Bangalore. I will have to use only IGST 5%.

To Download, Invoice Format Click Here ( Selling outside your respective state)

All the above changes to be done on the invoice. If you selling tshirts within your respective state, then CGST & SGST. If you are selling tshirts outside your respective state, Then you got to use IGST.



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