How to start tshirt business in India updated in 2024

Please be informed that this social article is written to educate people who wish to start things from scratch so point to detail with simplicity is kept as the main agenda & communicated. I got you covered with details & information that you exactly need to start your online t-shirts business.

Spend the next 10 minutes, Read the holy blog “:)” about starting a t-shirt business. Dont get motivated or demotivated with the points. it is a complete reality on the ground. Choose wisely.

The Good:

Passion, Patience & perseverance.
It’s all it takes for you to become a successful “TSHIRTPRENEUR”

What you want to know is. Tshirts Market Growth is very exponential in the coming years. The fastest way to leap & surge in the fashion industry & take on powerful ones is best possible only online. Being online is all about ads & the right products Because the more exact the target segment you can figure out, the more gold mine you hit.

Tshirt-market-data

Is tshirts business really profitable:

There are a lot of fake gurus on instagram and youtube who “say how to start t-shirt business”. No guru tells you the hurdles or the process or reality of running a t-shirt business. T-shirt business takes a lot of time effort and resources to become a business. Once business and turnover are established then comes the profitability.

When you do tshirt business online, Many think that “Doing turnover is business”. Turnover is not your profit. Don’t get excited about the turnover. No, it’s not right. Get excited about the bottom line. Let’s say the reality. You sell 5 lakh worth of goods/ month. It means there is a high probability that you are at a 5% to 10% ( Rs 25,000 – Rs 50,000) net margin out of all your overheads and other business operating & marketing costs. but effort, experience, and luck determine whether your profit is at least 5% net or books under loss.

Building a website, mockup, and advertising is a process to begin the business. but to run the business profitably makes the difference. Fake Gurus say ” How to start a t-shirt business in 10 min” but it is a long-term thing. Many online t-shirt business is bleeding to this day and do not generate any profit or profits to win their bread and butter. This is the reality.

I do agree but t-shirt businesses run with the marketplace can survive to an extent. Everywhere strong inventory and advertising cost plays a very big role. Any body can start a tshirt business, but running the tshirt business online profitably will make it worth it.

The Reality:

THE COMPETITION IS REALLY REALLY TOUGH.

If you are going to run an online store,
It is not the hiring or manufacturing or paying a dropshipping vendor or real estate that is going to cost big chunks of expenditure,

The marketing cost is!!! The fact is “No Online Marketing, No sales – Please be informed: Customers are not going to come to your doors “

When it comes to luring the market. Limited Collections will not be sustainable to start as a tshirt brand. I say this by carefully analyzing data of over 100 brands and observing their lifetime before they survived or went out of business.

Only advertising is going to bring customers. Every rupee spent should have some sort of value creation on marketing. Means Sales. So, it is better to have a larger category to encash the money spent on ads.

Smaller Inventory or Smaller SKU will not help your business when you rely on advertising.

Don’t ever fantasize about what happens in the so-called Western countries. India is unique and your approach to addressing the Indian market is completely different as a tshirt startup. Do research the market before you get in.

Also Note,

The Customers don’t buy what you have created with passion or what you like to sell, The customers buy what they like. Period.

Don’t get doomed by getting obsessed with your product, Get obsessed with how to make a product that sells. Sells in large numbers. Making money is important. Making a Profit is important from day 1. When profit is made, The brand can be built at your command.

Secret Market Research Hack:

Go to any online store (Shopify or Woocommerce)-> Go to the collection page of any brand -> Sort by best selling -> Absorb for 90 – 180 days daily -> You can rip out almost every tomdick’s best-selling product & what is running in the market in any online store then hunt the product mercilessly and double down & tear them apart. Commercially winning first matters the most than innovation.

In larger Picture, Every dam brand has only few best selling products which makes their bread and butter. Ripping and hunting those top selling products will reduce your risk considerbly. Rest of the products even with big filthy showoff bigotry brands are slow moving or deadstocks to project their collections size which they will be selling for lot of months or years together.

The collection page means the category in the website says ( In menswear – shirts, t-shirts are categories).

Also note, In labour intensive Workforce nation like India, Commercially, Sustainable products or sustainbility are a big fat fricking joke. Viability of scaling a business multi crore with sustainable products in India is like catching fire on your own tail and running behind it in the same place mindlessly.

Have this ruthless mantra in my mind “Dam Consumer doesnt care about what you think. Dam Consumer will buy only what “it” wants”

Winning the apparel game directly is “Understanding to avoid the dead sizes & keeping the hot selling sizes at stock before the need generates”. Many brands squeal & scream with their bottomline over time with dead stocks. When you observe that there is a size under performing, Remove them. you dont have to be that market pleaser. You are here to make yourself sustainable not the dam market.

Either sell only the high-demand low competition essentials or Do the branding right.
Tshirt is a low demand and high competiton essentials. So, You average branding efforts will make your business dunk in 6 months.

Proper high value branding, knowing what the dam consumer needs, understanding the game of dead stocks & having best sellers at stock will help you breakeven as a business at some point or you will remain as just another want-re-preneur.


So much negativity right!. Hell yeah. Market awaits you then.


Let’s cool off a little now😜

How to start tshirt business: Tools & Hacks.

  1. GST Registration with documents required

  2. Smart Registration for Your Startup

  3. Website & Tools & Technologies

  4. Intellectual property rights for your startup and trademark

  5. Marketplaces to sell your brand T-shirt

  6. Volumetric weight vs Parcel weight: It’s very important

  7. Knowledge about t-shirt design & quality & printing types.

  8. Investments & Cost Analysis for your T-shirt business

  9. GST Billing for your state and other states, Input Tax Credit with IGST, CGST & SGST

  10. Invoice formats free download

  11. How to process CASH ON DELIVERY(COD) orders wisely without revenue loss?

  12. Smart ways to build your brand & Internet marketing tips

LIGHTS & SWITCHES:

HOW DO I DO GST REGISTRATION?

Take registration with GST for one main reason at least when you start “INPUT TAX CREDIT”. For a startup, It’s all about frugality & a thrifty mindset. Save where it has to be saved. Spend where it has to be spent.

Say you manufacture your tshirts with Tshirt manufacturers in Tirupur, Your billing is done at 5% GST.
Let’s assume you manufacture goods worth 3 Lakhs INR. You eventually pay 15000 rs as GST. You will get it has a refund when you sell it to your customer.

Do GST, and have better accountability for your business.

What is Class 3 Digital Signature?:

In case if you didn’t know about the digital signature. It is a small USB pen drive device that will have your identity. With Digital Signature, You can sign, authenticate, or approve any document digitally.

Ensure you have subscribed to Class 3 digital signature as it is now practically needed for GST returns & other government processes.

You can get it here https://www.emudhradigital.com/allproducts.php

So, get to your Chartered Accountant.
Register yourself under GST to do your online tshirt selling legally.

The registration cost would be costing from Rs 2500 to Rs 20000 depending upon the type of registration ( Proprietorship, Partnership, One Person Company, or Pvt Ltd) & the auditor.

What are the Documents Required for GST Registration:

– PAN Card of the Business or Applicant
– Identity and Address Proof of Directors or Partners or Proprietor
– Business Registration Document
– Address Proof for Place of Business
– Bank Account Proof
– Digital Signature Class-3

HOW CAN I DO SIMPLE REGISTRATION?

Being in business is not that easy. You got to be frugal, thrifty & smart.
At the same time, Too much cost-cutting & lack of future-proof investments will lead to disaster.

WHY PROPRIETOR REGISTRATION IS BETTER TO START WITH?

Don’t spend money in the start on anything except your product & marketing.

Government registration is like your wardrobe, can be altered or replaced anytime you want
but the product & marketing are like your blood & skin.

1. You have to file separate IT returns for your company as well as personal IT

2. You have too much Pre-registration and post-registration documentation & filing to be done like DIN, MOU & AOA & AGM & YOY Performance statements with the registrar of companies (ROC).

3. Pure cost involved in maintaining all this and closing formalities with MCA is a large “ROFL”.

For Every startup without a “VC’s War-Chest “, Even buying a single 1₹ pencil is a cost & every single penny matters 🙂

Whereas with a proprietorship registration,
The proprietorship has just one IT Return to be filed & No Separate PAN Card is needed.
Literally, No documentation except GST & IT returns.

Unless or until if you are going for equities or planning seed funding & Esops, Proprietor registration is a smart choice.
PRIVATE LIMITED tag or LLP tag doesn’t bring business, Only your top-notch service & products & marketing make the business.

If you are starting small, Go for a normal proprietor registration. You can always register the expensive Pvt Ltd Later.

More the turnover & margin.
More the bargaining power with your bank & investors.
So be frugal, avoid the dead cost, Be a hustler.

Decide whichever suits you.

WEBSITE, TOOLS & TECHNOLOGIES:

Before you do any sort of registration, Decide your “BRAND NAME”

Brand Name is your identity so think of an easily pronounceable name.
Immediately Check for the website domain name.

Also, find if there is any conflict with existing brands with the IPR website.
This part of gaining control over a name has to be taken seriously at the start which would avoid lot of unwanted litigation in the future.

Can my domain name & company name be different?

Yes, it can.
Domain Name registration is nothing to do with legal registration or the legal name of your business

You can operate your domain name and legal name with different names.
But your business transaction and filing of GST have to happen on your legal name of the business, not with the brand domain name.

Let’s take an example!
http://tirupurexportcompany.com is the web face of my business.
GST is filed under Ramsay Exports which is the legal face of the business.

WHAT IS INTELLECTUAL PROPERTY RIGHTS FOR YOUR STARTUP & TRADEMARK?

THIS IS IMPORTANT FOR BOTH ONLINE & OFFLINE.

How to check TRADEMARKS for your brand?
It is one way of protecting your brand’s unique identity to an extent.

You got to check with the Ministry of Commerce & Industry of India

there are various classes for different products. Want to check to click here
For apparels its Class 25

It can be done easily. Click on the link below.
https://tmrsearch.ipindia.gov.in/tmrpublicsearch/frmmain.aspx

  • Enter the name of your brand in the Wordmark Column
  • In the class column. Mention Class 25
  • Then search.
  • If there is a conflict then you need to change your name.
  • when you check for a brand name – Let say your aspiring brand name idea is “Fliptees” then you should start searching from the word “FLIP” in the words column. so you will find even the closest conflict.
  • Make sure that the name chosen is unique

Taking a trademark for your brand name would cost you Rs 6500 – Rs 8000

How can I build a website for my t-shirt business?

You don’t have to be a hardcore techie but a smart business person 🙂

As for traffic is concerned for businesses with no apps, This is what we have observed with the brands that we work with. The brands who ran ads as the marketing method

About “96%” of traffic to online stores comes via MOBILE PHONES.

All warm, cold, re-targets or repeat audiences put to count with data. Data measured via google analytics & webmaster collectively along with KPI’s in the ad platforms.

So, Make sure that for D2C (Direct to consumer) business online, Having a mobile responsive & well-optimized website will largely cut down bounce rate & improve CTR & conversions.

Should i use Woo-commerce for my e-commerce store? Why?:

It is part of WordPress. Help you build your E-commerce store with a one-time investment
Approximate cost of creating a woo-commerce store (20K to 1 Lakh )
Product upload & maintaining the website doesn’t require so much effort.
Kindly check on Bandwidth, Execution Time & memory size.
Try to pull all possible static and dynamic files to CDN as much as possible.
Update very frequently in order to protect & enhance Woocommece security.
Use security-enhancing plugins & update PHP regularly.

But Woocommerce is almost vague & not recommended in 2023/2024. No proper apps to support your day-to-day process or check analytics as efficiently as Shopify. The smart option is to move to Shopify. Shopify is good in every aspect of running a hassle-free online store.

SHOPIFY makes sense in 2024.

It’s like a CAKEWALK.
Easier to build without any technical or coding knowledge or minimal coding knowledge.

The approximate cost of creating a Excellent Shopify e-commerce store would be 150 to 300 USD
The tentative annual cost of subscription including required apps would be another 300 to 500 USD
You get all the apps that can make your work easier. Yearly Collective cost is notably higher.
Shopify is a wise choice for people who want their e-commerce store maintained hassle-free
It is extremely secure that the backend is completely controlled by SHOPIFY
It has apps to take care of your billing, RTO management & Exchange of products & others.

Since i have shopify is better, I will also explain how to build it smartly.

Go to themeforest -> Purchase a theme -> Install it easily simple guidance from youtube. Literally you dont need any tech company to these.
All these more of plug and play. Free Themes are available and also good themes start from Rs 3000.

Apps to use in shopify:
Kiwi Size Chart
Advanced Cash On Delivery
Ecoreturns
Rivo Popups
Flow

Shipping Aggregators:
ShipRocket
Ithink Logistics
ClickPost
Pickrr
Shyplite

What are the other design tools I need to refer to?

1. CANVA
2. ADOBE SPARK
3. EASIL
4. PICMONKEY

there are lot of tools to design templates. These are some of the useful ones.

Add Payment Gateway (Applicable only for your own website):

RAZORPAY
CASH-FREE
PAYTM
SIMPL

THE INVESTMENTS & GO TO ACTION PLAN:

INVEST IN AN OFFLINE MODEL:

Just like every other Dukaan and be profitable & hit breakeven faster & live with limited potential & market size.

INVEST ON PRODUCT & DO THE MARKET PLACE:

Let’s buy from a trader & get to Flipkart, myntra, amazon, meesho, etc… & do the magic. Your grandpa does it. Your grandma does it. Everyone does it. Follow Guidelines & it’s done.

INVESTMENTS & COST ANALYSIS FOR YOUR TSHIRT BUSINESS
Below mentioned data is a complete simulation.

Product cost would vary from time to time depending on the marketing conditions.
A good quality graphic round neck T-shirts for bulk orders at Rs 160 + 5% GST = Rs 168

Please note that Tax that you pay to the manufacturer will be refunded as “Refer – Input Tax Credit” to you when you make a sale and file GST.

Now you are uploading the products to the marketplace and have priced the product.
Now comes the commission in the marketplace

Selling price: 499.00
Commission at the marketplace (15 to 20% )
Let’s assume 20%: 99.8 would be the commission to be paid to the marketplace.

Apart from these,
you will have a closing fee or marketplace fee of Rs 10
You will have a courier charge of Rs 45 (For regional or within the state will be less)

Commission and charges may vary from one marketplace to another.
Note: Now, GST Tax might vary the taxes you pay

Now, If you are selling in marketplaces:

Selling Price 499
Commission 20% to marketplace 99.8
Service Tax On Commission 17.964
Market Place Fee 10
Service Tax closing Fee 1.8
Courier Charge 45
Product Cost 168
Total sales tax to be paid after source tax cut 16.95
Total Cost 359.514
Total Profit Per Tshirt 139.486
Tax already Paid on the product at source 8
Tax to be paid on the selling price 24.95

MARKET-PLACE LINKS:

Below mentioned are direct access to a few worthy T-shirt marketplaces to mention.

MANAGE MULTIPLE MARKET PLACE:

Managing Multiple Market Place with below software as a service products.

http://www.unicommerce.com/
http://browntape.com/
http://www.zaayega.com


Non-Refundable Commissions:
Marketplaces burn cash so they charge a healthy 15 to 20% commission, marketplace charges & service taxes on your selling price which is a one-way road that will not be refunded back to you even if the customer cancels or returns your product.

Hefty re-shipping charges:
Assume if your product is returned once or exchanged. You will be paying thrice the shipping cost to deliver the same product but your profit takes a hit.

LET’S TALK ABOUT INVESTMENTS & STARTING YOUR OWN BRAND ONLINE:

Start an online store & explore a whole lot of new world of opportunities.

Greed is a very powerful weapon in business & is completely ok to have in you in this beautiful world of business when you can see the future before your competitors see it.

Don’t have the fear. Google ate yahoo. Believe in yourself.

All thy enthu to start an online T-shirt brand came from recent valuations on T-shirt startups & awesome funding happening in the world of apparel & lifestyle brands.

But not all startups get to the level of attracting investors to join your journey.

Bootstrapping is good & becomes fruitful in the long run. In an online space, every player has their space.

LAUNCH MORE CATEGORIES:

Now,
when you start an online store, starting with limited categories will not be so successful as far as the startup brands that I have worked with.

In an online store, without running ads, Getting consumers is very challenging.

When we spend money on ads, making the best out is mandatory. For example, Let’s say if you try to sell printed t-shirts in your store & run ads for the same.

When the visitor lands for the money spent on ads, it always makes better sense to Cross-Sell or Upsell more products for the same amount of money that is being spent on ads.

This is what most tshirt startup brands miss out on & spendthrift on ads.

Is Selling T-Shirts Without Holding Inventory Possible?

Is selling tshirts without holding inventory viable? TEST WATERS ON POD (a) DROPSHIPPING:

If your investment is less than 5 to 10 Lakhs for the merchandise
Blindly, Choose only the dropshipping model.

Print on demand is a business model where you can sell merchandise without the hassle of managing inventory, fulfillment, or shipping just by connecting your online store to the drop shipping vendor.

Yes, I am a tshirt manufacturers in tirupur. Yet I say this.

Try out with Drop Shipping as a Business Model even though the profit you gonna get via the dropshipping business model after your RTO shipments is “BURNT PEANUTS:)

Unlike western countries, India doesn’t experience customers willing to pay a premium for the merc you promote.

The customer mindset is more momentary & exposed to more options. Indian customers see more VFM factor than the intent of art itself.

with dropshipping model cost price is high and the selling price is not as premium as it looks. The cost price being high adding with marketing overheads will result in very skimmed bottom line.

Set your prices correct with POD Model, The best is to consider the 2 X Cost-price = Selling-price

Let’s assume the average cost for the printed tee including fulfillment & shipping : CP = ₹350.
The selling price for the same is ₹600 incl of taxes. To be exact ₹570.

Net margins % = 38%
Where all marketing costs & overheads are not added yet.

Limiting the Overhead & optimizing the marketing budget (Ads) is very crucial.

You get more categories viability & less hassle of dead stock risk. Figure out what works.

if you find any sign of breakeven traction with a dropshipping model, slowly migrate to an inventory model via T-shirt manufacturers.

Only where you can dream of making some good strong bottom line & eventually making a fortune.

So kindly know, T-shirt business works for people with an “Entrepreneurial Mindset” who are here for the long haul & have the strength to take on “Rough Seas Ahead”. Do not expect ROI like a day in day out bull market.

Figured out, Go On.

STORM THE MARKET & RULE THE GAME IN AN INVENTORY MODEL:

90% of the market is running behind printed t-shirts. There is a new world of fabric composition & construction that very few T-shirts startup brands explore.

Set your prices correctly with the Inventory Model, The best is to consider the 3 X Cost-price = Selling-price

Allocation of finances plays a major role in scaling the apparel business. when you figured out your best sellers, always have them in stock until it fades out. Maintaining the inventory is not a big thing. Maintaining the inventory for the product that sells matters.

Basics in investment (in case if you don’t know):

EQUITY:
You dilute your shares, you raise funds at a certain valuation from angels, seeds & incubators then comes VC funds dilution upon dilution.

More control from investors in day-to-day activities & Pressure to raise more funding with bubbles unless you are dam profitable.

DEBT:
You take a loan kind of arrangement where you have to repay the investor with favorable conditions after “X” years.

Less control from investors & More risk to repay.

Rest all you can discover if you at all raise funds:)

STUDIO PHOTOSHOOT WORKS WONDERS: THINK LIKE LAYS:)

Invest! Invest! Invest! in a professional photographer for your products.

Without proper and stunning images. would someone or you even care to look at a product?

To make that extra sale, Invest & upload high-quality images with all details of the t-shirts.
Images with that minute details sell better.

TRENDING STYLE IN THE MARKET:

1. UNISEX – ROUND NECK PLAIN TEE
2. UNISEX – FULL SLEEVE PLAIN TEE
3. UNISEX – OVERSIZED TEE
4. WOMEN’S – CROP TOP
5. WOMEN’S – FULL DRESS
6. WOMEN’S – SCOOP NECK
7. UNISEX – POLO
8. UNISEX – SWEATSHIRT
9. UNISEX – HOODIES
10. BOTTOM CURVE TEE
11. TANKTOP & GYMWEAR
12. CUT & SEW
13. UNISEX V NECK
14. UNISEX HENLEY
15. UNISEX RAGLAN
16. TIE & DYE, ACID WASH, OIL WASH & CPD.
17. STAIN REPELLENT TEE, MINERAL WASH.

TRENDING FABRIC COMPOSITION

1. 100% COMBED COTTON
2. 100% PIMA COTTON
3. 80% COTTON & 20% POLYESTER
4. 65% COTTON & 35% POLYESTER
5. 52% COTTON & 48% POLYESTER
6. 100% POLYESTER
7. 100% MICROMODAL /MODAL
8. 100% TENCEL
9. BAMBOO COTTON
10. ORGANIC COTTON
11. REGENERATED COTTON
12. RECYCLED POLYESTER
13. RAYON / VISCOSE

What the “Terry Cotton fabric with 250 gsm or 280 GSM :)”

Yes we manufacture.
Terry Cotton Fabric is nothing but t-shirts made from “French Terry Knit Type”.
French Terry Fabric will have soft loops on the inside and a smooth surface on the outside.

Knowledge about t-shirts & the quality & Printing types:

Before I explain about the tshirt types & quality,

I will put an end to this misconception.

“Higher the t-shirt thickness is not equal to quality & lower the t-shirt thickness doesn’t mean less quality”

Quality of the tshirt – Tirupurexportcompany.com

Basics With T-shirts Quality:

You need to ensure, the T-shirts or any knitted merchandise, that you make, should not have any issues mentioned below so your product will sell better & will be liked by the customers.

– Shrinkage (T-shirts getting shrunk after wash affecting aesthetics)
– Fastness Issue (Color Lost from the fabric after wash)
– Cracks in Prints (A limited wear and twist stretch of the tshirt should not result in cracks of the print)
– Neps in the tshirts (lints or spun coming out of tshirts after multiple washes)
– Measurement ( this is a very sensitive category where you should be spending more importance)

In case if you want to discuss bulk orders.
Call RAMSAY EXPORTS at +91-96888 95559 or Click to Whatsapp.

Where do I get mockups & Templates for my T-shirts:

Two Very Important GOLD MINE links of Absolutely Free MOCKUPS for starters :
“Learn a little bit of photoshop before downloading mockups from the below links.”

https://inscribemag.com/free-t-shirt-mockups-psd/
https://graphicburger.com/mock-ups/


Rest of the mockup creator links below comes with a cost.

1.https://placeit.net/ You can also find more designs & designers.

Fiverr.com – Freelancer’s portal where can get your job at $5 approx Rs 350 per design.

99designs.com – You have professionals who can design you top notch designs

https://graphicriver.net/ – where you can buy cool designs for your tshirts

https://www.behance.net – Find some of the world’s creative people who make crazy out of the box designs.Envato Elements ” The coolest way to explore easy artworks”: You can also buy templates, font types and arts as Photoshop, AI, and other format files and alter designs according to your requirements and design intuition.

Visit https://elements.envato.com/

CONNECT TO US FOR BULK ORDERS

Screen Printing:

About 90-95% of the t-shirt printing across the globe goes on screen printing. If you have simple text or uncomplicated designs, You can printing any number of prints using screen printing.

If you really need a print quality that exists on the t-shirt till the t-shirt exists, Don’t look elsewhere. Screen printing is you only go.

We at Ramsay Exports, provide screen printing services and provide
High-quality Plastisol, nonpvc, pigment as standard. ( Puff, High Density and others)
We also have the pricier option for thermo-chromic, photo-chromic, and Hydro-chromic printing tech.

The Goods:
1. Budget-friendly printing & Cost-effective
2. Screen printing dyes are very durable
3. Less time for printing required than the DTG

The terrible:
1. Setting up time is higher to make screens
2. Not suitable for color having more than 8 colors in printing

Direct to Film (DTF) Digital Printing:

DTF printing is the best option currently. DTF Printing includes printing your design straight onto a film and then transferring it to a T-shirt made of cotton, polyester, or their blends, regardless of colour, as it can work with white ink. To be precise, it is like a sticker you print and heat press it on the tshirt. Unlike DTG, DTF printing works well with all garments and has no limitations

To achieve the same quality as screen printing,

Use DTF Printing

The Goods:
1. Multicolor or gradient printing
2. Durable Printing than DTG
3. No pre-treament like DTG
4. No white ink issue like DTG
5. Decent print quality

The Terribles:
1. 3X costlier than screen printing
3. Printing location is limited & less flexible than screen printing

Direct to Garment (DTG) Digital Printing:

DTG printing seemingly looks like an easy option but the printing quality is terrible many times when compared to screen printing. The cost involved in DTG printing is really unjustified to the amount of print quality. When DTG printing is chosen with low passes, the print gets clumsy in a few washes.

To achieve the same quality as screen printing,

DTG is at least 5X pricey than screen printing but logically target consumer will pay the same price

We never recommend this DTG printing for bulk orders.

The Goods:
1. Multicolor or gradient printing

The Terribles:
1. 5X costlier than screen printing
2. Print quality can never be compared to screen printing
3. Printing location is limited & less flexible than screen printing


Sublimation Printing:

Sublimation printing works very well on 100% Polyester and partially on polyester-rich cotton fabric. As it is a heated paper press technique, You cannot print a white color (Let’s say” white color text on the dark fabric)

We at Ramsay use sublimation printing for all corporate event t-shirts & Marathon Tshirts.

The Goods:
1. Cost-effective printing tech
2. Can print great on Polyester & partially on polyester-rich cotton tees

The Terribles:
1. You cant print white color on dark garments

HEAT TRANSFER (a) VINYL Printing:

Heat transfer works on any fabric. Similar to sublimation printing. Your paper-to-fabric transfer vinyl and cut as per your design and transfer it to the tshirts.

The Goods:
1. Cost-effective printing tech
2. can be printed any fabric type

The Terribles:
1. Result varies depending the stickers used.
2. Quality can never match the screen printing printed tees.

WHY SHOULD YOU KNOW VOLUMETRIC WEIGHT FOR COURIER:

Know Volumetric weight on starting a tshirt business in india

Many aspirational newbie loose things here.
Paying a useless extra charge for the courier is a mindless thing to do.

Dimensional accuracy plays a crucial role with the shipping partners.

Know why.
Let’s say you got your brand ready for shipping.
You make a good quality attractive cardboard box without checking the measurement of it & you only check the total weight.
which leads to the scenario where you shell out your profits uselessly by paying extra for the courier partner.

whenever you calculate in all the shipping rate calculators, you will find only the total weight, not the volumetric weight.
But volumetric weight is important.

Watch this very carefully, The formula for volumetric weight:

let’s say I ship my products from Lovely Bengaluru:) to Delhi. I have my t-shirt and box put together weighing .450g.
I have assumed the charges for the courier is Rs 55 for .500 grams

But my box dimensions are 25CM LENGTH X 25CM WIDTH X 5CM HEIGHT.

Volumetric weight = (L in CM X W in CM X H in CM )/5000

Volumetric weight for my box = ( 25CM X 25CM X 5CM )/5000 = 0.625g

Now it clearly seems that my parcel total weight is .450g but volumetric weight is .625g
Courier partners will take whichever is higher. accordingly, charges will be levied.

Now I am shelling out ₹110 in place of ₹55.
This is because the courier partner will charge a price for 1 kg as the volumetric weight is .625g

So, Make sure that when you design your corrugated design box by keeping volumetric weight in your mind.
Your entire parcel weight and volumetric weight has to be lesser than .500g for courier charge of .500g slab to be applied.

For a single tshirt to be shipped: this might optimal calculation. But play with your numbers and choose what works for you.
make sure, you discuss with the account manager or aggregator for these details of calculating volumetric weight.

Take this with a pinch of salt with Ads:

when you are building your brand. Ads are the only go.
Facebook Ads have both bad and good things.

On my experience of spendthrifts on Ads,
Ads will bring traction, customers. but as soon as you stop the ads,
Your sales figure will plunge. Get ready to accept it and spend wisely.

Learn FB Ads ( Campaigns, Ads, Ad sets, carousal, Ad-copy, Target segment, target group, affinity score, Competitor Research, CPA, CPC, ROAS & Go on….)

Analyze ROAS with COD. Check if your ROAS has brought quality leads.
Measuring KPIs & ROI are so important for the marketing spend on every single campaign even if it is optimized.

Validate ROAS Data
Different Niche! Different Results. Act sensibly!

Target age group & Target area is so much important to optimize your ad campaign.
If you need any help on these. I recommended DigitalDC Facebook Ads Agency in Bangalore “A bangalore based performance marketing facebook ads agency”

OH KNOW!!! COD – Cash On Delivery:

In a country like ours, Cash On Delivery works for e-commerce giants as they do have validation SOPs in place whether to provide COD for a particular customer or reject. & having their own logistics arm makes it less chaotic.

Few Customers in INDIA change their minds all of a sudden with less or no value to their earlier actions.

You will end up allocating manpower just to call & follow up with these mindless customers who place a COD order & don’t pick calls or just disappear.

COD might look like an attractive option if you run the show with huge margins but def not for a t-shirt startup if it might be an inventory model or drop-shipping model.

it’s better & wise to create & nurture a loyal fan base who can trust & opt for Prepaid Payment.
Logically prepaid order gets delivered faster than a COD order.

The puzzle is not many talks about COD Pain points. the few mindless COD customers who don’t realize that startups take immense care about their product in providing quality & offering consumers “A great value”

RTO means “Return to Origin”
if the courier partner couldn’t deliver your shipment for any reason to the customer.
They mark it RTO and the parcel comes back to the origin “Your pickup warehouse”

RTO is very painful. You will lose at the tentative Rs 150 on COD-RTO per shipment.
The amount of RTO in COD orders is comparatively very high than the amount of RTO in prepaid orders.

WHY COD might be a pain?.

Take it with the grind of salt if you are offering COD. Be very careful on offering COD.

SEE THE COST INVOLVED ON COD ORDER IF MARKED RTO.

Note: We had a verification SOP in place for COD orders. We verified twice before shipping a COD order.
We verified once via IVRS verification & the second time, we had a person in real to call & confirm,

Considering the legal infrastructure of the startups, Most would be in the situation of pain when RTO happens for no reason & you cant do something about it aggressively.

I don’t say that this is a final mantra but it helped us to an extent to arrest the RTO’s on COD orders on our own retail channel & startup brands that we work with as well.

Keep this as a Layman’s KPI for COD orders:)

1. We have strong IVRS & follow-up Calls placed as a mandate.

2. We check for proper address or address-related information with Gmaps & make decisions for approval.

3. We have put compulsory verification of OTP up on placing COD Order.

4. We provide less preference or cancel the COD orders placed from a village or interior parts unless we find it logistically acceptable. We make sure that manual calls & WhatsApp order verification are placed if we find the above checkpoints unsatisfactory.

& Finally, we process COD orders with the above criteria & we get less than 10% RTO.

You can also use tools like Know https://logisy.tech/product/ to cut down RTO problems

RETURNS & REFUNDS POLICY FOR PREPAID ORDERS:

Be extremely customer-friendly. Show them that their payments are protected.
When you are in the service industry with loyal customers, it is beautiful to address their concerns with so much courtesy & content. Fortunes are built only this way, not with loads of marketing money.

Providing return pickup at the doorstep is mandatory

The refund policy should not cause any panic to the customer.
Offer refunds to customers on their original mode of payment.

VALID CRUSHED-BITS :

HOW CAN YOU DO ONLINE MARKETING FOR TSHIRTS?

1. If you are a B2C Company. You got to be in INSTAGRAM & FACEBOOK

2. Social Media – Giveaways works like magic.

3. Engage with social influencers

4. USER GENERATED CONTENT – Increase BRAND IMAGE – Ask big influencers to write about your brand & T-shirts.

5. They are a ton of chaps and rookies – Youtube Marketing – bring that additive wow factor

6. B2C Business Ask for a testimonial. Earn trust (WOM – Word of mouth)

7. PR AGENCIES – Even in 2050 it works – Gains traffic – healthy for your brand.

8. Don’t Spendthrift – Fix a spending budget – Promote via Ads.

9. Pinterest is evergreen, a great linker, and a traffic generator across the globe. Know PINTEREST LENS

10. Write blogs for the consumers – Say it sharp & clear. Don’t be a wordsmith. Steve Jobs spoke “Simple English”

11. The main thing is to provide your Name of the company, address, phone number clearly accessible to the visitor. (NAP Factor on conversions)

12. Learn Advertising / Promotions / Branding

13. Get Visual. Learn to know the emotion of spendthrifts. ” Buy 2 Get 1 Free or Up to 50% Off or any other strategy″

14. Focus on Customer Retention – Get Loyalty Programs by offering personalized coupons & targeting.

15. Whatsapp Marketing, Facebook Ads, Google Ads.

How should I tax my t-shirts in GST?

Before knowing about how to tax for the t-shirts.

HSN CODE FOR TSHIRTS: 6109

610910 T shirts, singlets and other vests, of cotton, knit
610900 Garments
610990 T shirts, singlets etc, of material nes, knit

DONT BELIEVE in less than 40 lakhs turnover, “GST not required cliche”
You are losing money on INPUT TAX CREDIT for no reason.

SUBSCRIBE TO GST BUT FILE RETURNS PROPERLY EVERY MONTH.
It is always good to register your firm under GST as it will directly impact your bargaining power with banks during loans.

ITC – INPUT TAX CREDIT
Tax paid by you to the manufacturer will be rebated while you file the purchase bill in GST

There are two slabs.

Slab 1: Garments sold less than Rs 999 Garment will incur 5% GST
Slab 2: Garments sold more than Rs 1000 and higher will attract 12% GST

How should I tax my customers?

Let’s say. As tshirts manufacturers in tirupur.

If I sell t-shirts to buyers “Inside Tamilnadu“, I will have to use CGST 2.5% and SGST 2.5% and pay a total of 5% GST.

Let’s say I sell t-shirts to buyers “Outside Tamilnadu“, let’s say I manufacture custom tees to ship it to Mumbai or Delhi or Bangalore. I will have to use only IGST 5%.

All the above changes to be done on the invoice.

If you selling tshirts within your respective state, then CGST & SGST.
If you are selling tshirts outside your respective state, Then you got to use IGST.

Hope you enjoyed the article, Write a comment to encourage me to write more.

IT GIVES GREAT STRENGTH TO BRING MORE AUTHORITATIVE CONTENT TO THE TABLE
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About the author : Dinesh MJ

8 Comments

  1. Fatema August 30, 2022 at 9:03 am - Reply

    Seems like left no stone unturned. detailed article and very informative and user friendly. highly appreciated !!

  2. Reuben September 29, 2022 at 12:14 pm - Reply

    My eyes were glued to the screen till I read this article completely. I am so glad to have come across this information. Beautifully articulated and crisp to the point! Thank you very much DMJ. :)

  3. Lav October 1, 2022 at 4:35 am - Reply

    Superb, i want to start t shirt business. How to start

  4. LK July 25, 2023 at 9:55 am - Reply

    Thanks for writing this blog, it was so easy to understand. I look forward to working with your company in the future.

  5. Sathya S September 1, 2023 at 6:36 pm - Reply

    Thanks. Great insights and very inspirational content. Hope the writer has covered all the required fields to startup a buisness on lifestyle and creating a strong base for a new brand.

  6. Jaya Ganga September 20, 2023 at 1:02 pm - Reply

    Thank You so much for the detailed information, Well explained each and every bit,

  7. Shashidhar November 5, 2023 at 4:36 pm - Reply

    Thanks a lot. We are just starting out pod startup this blog helped us a lot and provided great information

  8. Jinay Parekh January 16, 2024 at 5:39 am - Reply

    Really good blog, A great help to a layman. much appreciated!!

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